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  • The Commercial Manager is required to act, within the territory, as the most senior representative of the Company. Achieve set revenue targets for the designated geographical markets. Change market perceptions and challenge conventional airline sales distribution, to open and develop flydubai’s business.   Implement cost effective distribution and alternative sales methods to stimulate passenger growth and switch business from other airlines.  Motivate and educate distributors and travel agents to maximise passenger revenues and optimize cost of sale.  

Major Areas of Responsibility 

  • Build and maintain country-wide relationships with Political Representatives, Government Departments, Regulatory Authorities Commercial Organisations, Third Party Suppliers and Contractors and ensure conformity with Local and International legal requirements, conventions, policies, procedures and regulations whilst projecting the desired image to achieve premier strategic positioning within the territory.  
  • Maintain the overall administrative and budgetary control of the Country, hence Airport Services Managers, Sales Managers, Cargo Managers, Call Centre Managers, Finance and Administration Managers and Human Resources Managers will report to their respective Country Managers in order to ensure a seamless operation that focuses on the overall objective of the organisation. For Functional/Operational issues the line Managers will continue to report to their respective functional managers in Dubai. 
  • To manage the revenue targets and its various components such as onward destinations, business class sales in order to ensure agreed targets and continued success of the operation. Strategically monitor the market and continuously review the sales and marketing strategy with a view to increasing the market share in line with the projected increase also seizing potential opportunities for enhancing revenue and yield by adopting “Best Sales Working Practices” which includes using sales tools such as PAXIS, Target plus and various other sources of market intelligence 
  • Provide adequate and timely feedback to head office on achievements/deficiencies/ market trends/ challenges with recommendation and insights on issues beyond the boundaries and jurisdiction of the Country Manager to support the decision making process so as to protect the overall interest and the profitability of the airline. 
  • Support and foster a close working relationship across functions in order to provide a seamless service to the customer and maintain the image of flydubai as a quality service provider and an organisation. 
  • Development of market specific strategy to increase direct online sales, include management of eBase, e-mail communication, viral activities etc. Identify and management of business development relationships to increase online sales. Develop and manage local OTA Commercial relationships. Leverage the relationships to develop and implement activity to increase OTA revenue and market share. Implement commercial contracts and ensure that these and existing agreements are maintained and administered in a professional manner. Manage and ensure local incentive payments are dealt with promptly. 

Primary Objectives: 

  • Develop an employee-oriented company culture that emphasizes quality, continuous improvement, and high performance. 
  • Ensure all employees understand the need for profitability as a core requirement of the business. 
  • The relationship between the distributor (being our representative) and flydubai needs intelligent, smart and adept handling to sustain the health of the relationship while being mutually beneficial. 

Required Knowledge, Skills, and Abilities 

Critical Competencies 

  • Influence and Negotiation 
  • Initiative and Commitment to Achieve 
  • Problem Solving and Decision Making 
  • Business Awareness 
  • Effective Communication 

Education and Experience 

  • University Graduate. 
  • At least 8 years experience in passenger sales in a highly competitive airline/travel market, of which 3 years should have been in a prominent sales position. 
  • Excellent organizational, communicational, interpersonal and leadership skills. 
  • An excellent track record in developing, implementing and controlling budgets. 
  • Should be an analytical thinker with a high degree of initiative to keep pace with market trends and develop appropriate innovative strategies. 
  • Thorough knowledge of Word/Excel and PowerPoint. 
  • Good knowledge of the local travel market. 
  • Should possess a valid local driving license. 
  • Ability to communicate fluently in spoken and written English. 

Work Environment 

  • While performing the duties of this job, the employee is expected to travel frequently to the markets he is overseeing and could be based in any of the markets for an extended period if required. 

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