ABU DHABI - Abu Dhabi Airports Company (ADAC) signed a 10 year partnership with JCDecaux Out Of Home FZ-LLC, a subsidiary of JCDecaux SA to operate exclusively the advertising concession at Abu Dhabi International Airport, Al Bateen Executive Airport, and Al Ain International Airport.

The agreement covers airports’ indoor and outdoor advertising network and to introduce, high definition LCD screens, video walls and interactive digital technology.

Abu Dhabi International Airport’s  expects 16.5 million passengers traveling through the airport this year. While it projects to reach up to 20 million passengers by 2015.

Mohammed Al Bulooki, chief commercial officer at ADAC said: “Abu Dhabi International Airport is the ideal location for innovative and interactive advertising campaigns that enhance the passenger experience and provide high visibility for advertisers and their brands.”

“Providing new services of an outstanding quality is a key priority at the airport. ADAC is looking for a partner that has the ability to understand passenger needs and to provide tailored solutions for the airport.

"ADAC believes that with their expertise, their state of the art technology, strategic planning and knowledge of the Middle East market, JCDecaux is well positioned as the perfect fit to provide a platform for innovative ideas.”

Jean-Charles Decaux, co-chief executive officer of JCDecaux, added: “We are delighted to expand our portfolio and to broaden our regional footprint with the advertising concession for Abu Dhabi International Airport, Al Bateen Executive Airport, and Al Ain International Airport, in line with our strategy based exclusively on organic growth so far.

"This new contract demonstrates the trust that our partners have placed in us to transform airport environments by delivering innovative and digital outdoor advertising solutions.  We believe that our track record of enhancing the passenger experience in the world’s leading airports will ensure the success of this partnership.” 

JCDecaux has contracts with 31 airports in the region, a yearly audience of over 150 million passengers, close to two–thirds of the total passenger traffic in the Middle East.

JCDecaux’s other major airport concessions include; Paris (CDG), Frankfurt (FRA), Beijing (PEK), Hong Kong (HKG), Singapore (SIN), Bangkok (BKK), Dubai (DXB), London (LHR), Los Angeles (LAX), and New York (JFK).