Emirates Group Launches an Enterprisewide Transformation Strategy
Wednesday, 21 October 2015
Emirates Airline, has 65 Airbus A380 aircraft and 75 more on order
Dubai - Emirates Group, today announced plans to implement enterprisewide changes. According to a press statement, the objective to transform Emirates airline and dnata into "The leading customer-centric, technology enabled travel experience enterprises."

The press statement continued:  "By placing data at the heart of the organization, re-inventing business processes using smart technology and underpinning decisions with big data and real-time analytics."

Emirates Group is setting up a centralised management team with the mandate and resources to implement strategic change across the organization.

Emirates airline is one of two key divisions in the group. The other is dnata established in 1959 provides  ground handling, cargo, travel, IT solutions and flight catering. 

Sir Tim Clark, president of Emirates Airline, said: “While this initiative will have profound benefits across all business units, our end goal is to intelligently redefine the customer experience by developing a personal bond with individual customers at a scale which has never been achieved before in the history of the service industry.

"For this to work, we need to drive cross functional change across the entire company and this latest transformation strategy will help lay the foundation we require. We’ll be boldly examining new technologies and ideas to identify the opportunities they represent for both incremental improvement and disruptive change in our business model.

"Big data, predictive analytics, artificial intelligence, machine learning, robotics, crowdsourcing and collaboration are areas we’re considering to help us establish an architecture of continuous innovation and re-invention.

"The unique skills that we’re looking for to head this team and overall initiative will involve an extensive global search for the best candidates.

“We require someone with an extreme outcome and delivery orientation. This individual will be a proven leader with extensive experience in large scale enterprise transformations and be a true and passionate believer in the power of technology to shape business strategy.”