Royal Jordanian Utilizes YouTube as a Communications Channel
Sunday, 21 April 2013
Nabil Sawalha together with the airlines' staff members in a YouTube video teaser
The Amman based airline has launched today its channel on YouTube with promotional campaign to mark Royal Jordanian's 50th anniversary this year.
According to Royal Jordanian, the objective of the video is to describe its history highlighting the various programs and activities. A competition on Facebook and Twitter has also been launched to increase traffic to the channel. Royal Jordanian has been employing various social as marketing tools
Nabil Sawalha, a prominent Jordanian comedian, is the star in the You Tube video, acting with airline's staff members. The location is the Dead Sea.
The theme of the promotional video, a question will be uploaded on airlines’ social media channels; it could be about something Nabil Sawalha said or a detail that was clear in the video, daily for a week.
To be able to answer correctly, users are encouraged to watch the episode . Then a random draw will take place for the correct answers, and five winners on each channel will be selected.