Oman Air: Sr. Officer Marketing Communications.Marketing   

Educational Qualifications
Education:

• University Degree.

Special Skills & Knowledge:

• Knowledge of changing global marketing and communication trends (airline preferred)
• Excellent communications skills (written/spoken)
• Good financial Skills
   
• Experience Required 3 - 4 years experience in the communications field (airline preferred)

Job Description 

• Evaluate applicable country market plans based on target market, past records and mileage received from previous promotions, approve annual promotional plan in coordination with the Manager Marketing Communications (MMC) and coordinate with relevant staff / external parties to ensure maintenance of required standards in all promotional activities.
• Prepare clear objectives of each activity with expected ROI.
• Carry out post evaluation of promotional campaign and provide evaluation reports for each promotional activity indicating if objectives and ROI have been achieved. Provide recommendations for improvement. This includes detailed explanation of event/campaign spends.
• Obtain MMC approval for assigned country budgets, monitor compliance with approved budgets, seek sponsorship support from external parties where possible in order to maintain financial control and enhance company image through alliances with external organizations.
• Identify scope for conducting major promotional campaigns as well as identifying scope of branding opportunities which will help increase WY brand awareness and presence in the outstation markets. 
• Work closely with respective Regional Senior Manager to plan the activities.
• Provide feedback to MMC on suggested promotional items, sourcing giveaways, banners, display material, direct mailers etc and coordinating the timely dispatch of such brand.
• Handling of all purchase requests for giveaway items and printing requests for all collateral/promotional material which includes checking off samples, obtaining approval from the management and liaising with the Procurement Department in order to maintain the high standards and quality of WY brand.
• Liaise with internal customers (departments) on their requirements and take appropriate actions such as briefing the events coordinators, stand builders and agency, follow up in order to ensure that the deliverables are met in time and within the budgets allocated.
• Coordinate with internal departments for accessing relevant marketing information
• Ensure the execution of all advertising and branding campaigns including direct mails, data base management, point of sale materials and other related activities
• Prepare the necessary documents for internal approvals for all assignments initiated and maintain records and samples of all such activities
• Check and verify invoices of all materials and services
• Arrange for receipt of goods and advise user departments on timely dispatches
• Attend to all such activities as advised by superiors that fall under the ambit of the     Marketing/ Corporate Affairs SBU And any other duty assigned by MMC/GMM.